Drivers need to be more aware of their surroundings and drive to survive is the message from police this June long weekend.
Police across NSW will be targeting all speeding, mobile phone, seatbelt and motorcycle/helmet offences between Friday and Monday. Double demerits will be in effect.
Assistant Commissioner Michael Corboy, the Traffic and Highway Patrol commander, said the majority of the 165 people who have lost their lives on NSW roads so far this year were men.
"Speeding or drink driving doesn't make you more of a man - nor does risking the life of your mates or those you love," Assistant Commissioner Corboy said.
"I am renewing our appeal to passengers, regardless of where you are sitting in the vehicle, to call the driver out on their behaviour. "
Minister for Police and Emergency Services, David Elliott, said police were not interested in excuses when it came to ensuring the safety of everyone on the road.
"Drivers need to be vigilant, tragedy can strike anywhere, at any time," Mr Elliott said. "Don't become insulated in your own invincibility, be alert and remain mindful of drivers around you - drive to survive.
"Many people are expected to leave Sydney and head south for the start of the snow season.
"People are reminded not to try and do too much in a short time frame, placing themselves and their loved ones at risk of being killed or injured in a crash."
Minister for Roads, Andrew Constance, said too many people become complacent when they get into a vehicle.
"Too many people have lost their lives or been injured on our roads so far this year," Mr Constance said. "Speeding, drink and drug driving and fatigue remain the biggest killers on our roads.
"We need everyone to think about their actions every time they get behind the wheel and the impact those actions may have on others."
Operation Stay Alert, the state's June long weekend road safety operation, began at midnight on Friday, June 7 and will run until midnight on Monday, June 10.
During Operation Stay Alert 2018, three people lost their lives in separate crashes on NSW roads.